Ad Age | Editor's Pick: EXCEDRIN TARGETS GAMERS WITH ITS NEW 'HEALING ACADEMY'
Bloomberg | Nicorette is Motivating Smokers to Take Healthier Breaks
PR Week | Relief for Stressed Voters: Excedrin Creates Election Headache Kit
The Drum | Excedrin targets the headaches of commuters, daters and those ‘adulting’
The Newsette | WTF is this intense pain in my head?
Saturday Down South | WATCH: Peyton Manning's backups toast him in funny new Bud Light commercial